The name was taken from the viking settlement which once stood nearby in Selbi (Selby), which means Sallow Tree settlement so this research was a key starting point of the project.
The brand connects the name, earthy room themes and the historic town – whilst ensuring the quality of the stay. The detail in the tree shows architectural features of the building when we animate the logo. And, the bold typographical approach with stunning imagery really pushes the core messages.
We dug deep to produce this creative approach. Connecting all the elements to create this original brand shows the level of detail that went into the project and the development itself.
