We were privileged to be a part of creating this new brand identity for Professor David Sheard of York St John University. His title, an academic first, ‘Professor of Emotional Intelligence in Care’ has been met with positive interest from all over the world.
His work explores the challenges we face in the care industry, particularly, those caring for sufferers of Dementia and how we can overcome these using emotional resilience. We interpreted these to create rays of positive emotions, using a rich colour palette to show diversity and inclusion. The bold brush script font brings the personal element of David's work to the brand.
This new brand will help revolutionise how we can improve the care sector, working in partnership with York St John University.
