Kinda Collective is an exciting new coffee brand that approached 7nine to create their brand image, packaging/label designs and a range of social media assets. We wanted to create a premium look but with a modern twist and a range of bright, vibrant colours that would help the products stand out in a crowded marketplace. Although their initial launch range of products are all in the quirky coffee bracket, future products and blends will be more traditional and the brand mark needed to be versatile to work across a wide range of products and pack design styles.